How Google Built a Social Event Experience with Attendify ATTENDIFY CUSTOMER STORYTHE BACKSTORY With a thriving search business and lovable products like Gmail and Hangouts, Google holds numerous events worldwide aimed at helping online businesses open new horizons and promote their products in foreign markets. With a thriving search business and lovable products like Gmail and Hangouts, Google holds numerous events worldwide aimed at helping online businesses open new horizons and promote their products in foreign markets. One of these events is Export@Google, which brought together 360 employees in Dublin, Ireland, to learn techniques for boosting international sales. When it came time for Mike Emling, Executive Summit Manager at Google, to plan the event, he wanted everything to

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