Most companies invested in CDPs to personalize customer experiences, but traditional platforms often fail due to siloed data, complex integrations, and high costs. This 2025 CDP Buyer’s Guide by Simon Data outlines why a CDP alone isn’t enough — real success comes from aligning strategy, people, and technology. The guide shows how modern CDPs can unify customer data, drive real-time personalization, enable marketing experimentation, and improve customer lifetime value. It emphasizes building the right foundation and offers actionable insights for choosing the right CDP partner to power ROI-driven, personalized marketing at scale.

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