Atlassian partnered with ActionIQ to streamline its customer data platform (CDP) strategy, moving from a complex system requiring 300+ lines of SQL code to a marketer-friendly approach with just eight filters. By leveraging a composable CDP integrated with Databricks, Atlassian increased marketing efficiency, achieving 65% faster audience creation, 5X reach expansion, and a 50% boost in return on ad spend. The solution enabled real-time activation, improved segmentation, reduced media costs, and drove 71% higher conversion rates. This flexible infrastructure empowered Atlassian to optimize campaigns, enhance customer engagement, and scale revenue-driven use cases.

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