Albertsons transformed its customer experience strategy with ActionIQ’s Customer Data Platform (CDP) to unify data and enable real-time, personalized engagement. Facing a surge in digital shoppers during the pandemic, Albertsons leveraged ActionIQ to replace manual SQL queries with automated, AI-powered customer insights. This shift enabled tailored cross-channel marketing, improved cart abandonment recovery, and increased customer loyalty. The results included a 400% boost in marketing efficiency, a 263% rise in digital sales, and a 45% increase in customer engagement, positioning Albertsons for long-term omnichannel success.

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