Commerce About the customer Founded in 1873, Aller Media is the leading publisher of magazines and newspapers in the Nordic region (Denmark, Sweden, Norway, Finland). Aller Media provide all print subscribers with free access to digital versions of the content. The challenge Aller wanted a digital solution that would allow them to engage with the readers of their 100+ publications as well as grow their digital subscriber base. Their old ‘Pling’ newsstand was tablet-only and had very limited features, with no support for inapp purchases or smartphone optimised Text mode reading, and they saw it unfit for reaching a wider audiences, sell more subscriptions andregularly engage with readers to retain them. Evaluation The main focus for Pling was to create an All-You-Can-Read subsc

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