How Hoffman Media improved user experience and exceeded revenue goals with Naviga Commerce Jon Adamson VP of Digital Media, Hoffman Media Contrary to where we were a year ago, we’ve been meeting and exceeding revenue goals, which we were definitely not doing with the previous provider. The Challenge The Solution With Hoffman Media’s continued growth, maximizing the profitability of their catalog across digital platforms was a necessity. Jon Adamson, Hoffman Media’s Vice President of Digital Media, was focused on addressing the issues of their apps from the previous providers. Adamson explains, “the most important pain point was the poor user experience, and as a result, we were not selling as many magazines as we were previously.” “What we were coming from,” Adamson describe

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