How MAD//Fest became a hybrid event trailblazer
How MAD//Fest became a hybrid event trailblazer
30 PagesDiscover how MAD//Fest brought their iconic in-person event to the virtual and hybrid stage. How MAD/ /Fest became a hybrid event trailblazer © 2021 Cisco and/or its affiliates. All rights reserved.© 2021 Cisco and/or its affiliates. All rights reserved. 2 Contents 03 The MAD//Fest Story: Virtual, in-person, and hybrid event success 04 About MAD//Fest: Marketing, advertising, disruption festival 07 Transforming the in-person event status quo with MAD//Fest London 13 Entering the world of virtual events: How to fit 23,000 attendees into a virtual pub 19 When virtual and in-person worlds collide: MAD//Fest goes hybrid 22 How MAD//Fest measures event success 25 The Future of MAD//Fest: Educating and inspiring marketers© 2021 Cisco and/or its affiliates. All rights rese
