1 How The Independent Turned the Page on a Print-First Strategy with Naviga’s Content Engagement Platform The Challenge The Independent South Africa has been a distributor of some of the most prominent newspapers in their country, however, they found themselves struggling to integrate print and digital across their wide portfolio of brands. Many of their competitors had already moved to digital-first workflows and begun collecting digital subscription revenue, while The Independent’s group of brands still shared digital space on IOL (Independent Online) with no way to collect digital subscription revenue or monetize beyond ads. Worse, the publications were stuck in print-first operations that made it difficult to keep up with their competitors. Content was forced to move throug

Join for free to read