Case Study

How Farm Journal is advancing digital operations with Naviga Ad

How Farm Journal is advancing digital operations with Naviga Ad

Pages 4 Pages

1 How Farm Journal is advancing digital operations with Naviga Ad The Challenge With Farm Journal’s continued rapid growth, the standardization and simplification of its digital operations quickly became a necessity. A stilted system of manual data entry over countless excel sheets, often kept on individual hard drives, was creating duplicative work that hindered their digital advancement. As they continued to expand, Farm Journal added new systems and vendors, however these tools were often isolated from each other. Courtney Yuskis, Farm Journal’s VP of Digital Operations, was focused on addressing these inefficiencies. “We realized that none of our systems talked to each other,” Yuskis explains, “Everything was being tracked manually by spreadsheets, and that causes pain, fr

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