Case study - Asics How to optimize your engagement through influencer marketing campaigns? Hivency x Iconosquare | Case study - How to optimize your engagement through influencer marketing campaigns? | ©Hivency and Iconosquare have teamed up to offer you this case study, which will help you optimize your engagement through influencer marketing campaigns. This guide is based on the expertise of our collaborators as well as on the results obtained by ASICS, with the feedback of Andy Griffiths, Head of Social Media. With a strong presence on social media, the brand has invested in Instagram for their influencer marketing strategy, with the creation of a UGC account to turn it into a lever in terms of image, thanks to content created by their ambassadors and influencers. Introduction 2

Join for free to read