How a Packaged Snack Bar Brand Reached New Audiences and Drove Engagement at Scale C A S E S T U D Y The Challenge The brand team at a well-known consumer packaged snack bar brand, one of many in a crowded category, had three main challenges: Drive Brand & Product Awareness This brand needed to stand out in a crowded snack category and to drive top-of-mind awareness at shelf. But they also needed to drive product awareness of a particular product SKU, a new guilt-free snack. Communicate Brand Message To differentiate their product, they needed to communicate their main brand message and reasons to believe in an authentic way that the consumer could relate to, while also inserting the nutritional benefits of the product itself. Evergreen Content to Repurpose Beyond the brand

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