Consumer Packaged Goods digital transformation: where to invest nowConsumer Packaged Goods digital transformation: where to invest now 2 03 Executive summary 05 Preface: The transformation cloud era 08 Chapter 1: The state of consumer packaged goods The state of CPG Waves of change in CPG Digital transformation and the power of cloud 12 Chapter 2: Top use cases for digital transformation Overview of use cases and impact areas Value at stake Digital and analytics use cases across areas of impact 1: Unlocking consumer growth with data-powered insights 2: Transforming go-to-market in an omnichannel ecosystem 3: Driving connected and efficient, sustainable operations 44 Chapter 3: Accelerating delivery of digital transformation Barriers and benefits of cloud How Googl

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