The Salesloft playbook for high-performing teams details best practices for engaging customers effectively across their journey, leveraging a multi-channel cadence. It offers frameworks, benchmarks, and execution tips for each stage, from demand generation and pipeline building to closing deals and driving success, including renewal and expansion. Content is data-driven and validated by Salesloft's customer experiences. The guide covers specific cadences for various scenarios such as pre- and post-virtual event engagement, inbound response, outbound strategies, meeting setups, addressing closed/lost situations, driving adoption, engaging at-risk accounts, executive alignment, and strategies for upselling, cross-selling, and renewals, along with bonus plays for hot leads.

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