Case Study
How Creative Freedom Led to Massive ROI
About Schell Games Schell Games is a game design and development company based in Pittsburgh, Pennsylvania. It creates video games and interactive experiences for education and entertainment. Schell Games has produced a number of popular VR titles, including Among Us VR, Until You Fall, and I Expect You to Die. Objectives & goals Schell Games wanted to build hype and drive sales for their latest release, I Expect You to Die 2, a spy-thriller VR puzzle game. “ When I talk about influencer marketing, I talk about that win-win-win philosophy. If the creators have good content for their audience, The creator wins because their audience enjoys their content, and we win because the creator is happy and comes back to us for more collaborations".