Executive Summary A major home and auto insurance company wanted to tap into their customer base to facilitate brainstorming for insurance storefront names. Through the use of a Digsite 1-­-Day SprintTM, they were able to interact with participants multiple times over the course of 24 hours to get the actionable insights they needed to refine their insurance storefront naming ideas. The company had their own ideas for storefront names, however during the 1-­-Day Sprint, they were surprised by the mixed responses to their names, as wel

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