BENZ24 AND WINDSOR.AI How a leading German online retailer in construction and home-improvement optimizes marketing with windsor.ai BACKGROUND Benz24 is one of the leading online-shops in construction and home improvement in Germany offering more than 100.000 Products. The company is growing fast and expanding to new marketing channels and markets. The company needed a way to measure the different marketing channels effects during the customer journey. CHALLENGE Benz24 is advertising across many different channels which include AdWords, Social Media, Retargeting, Email, affiliates and Programmatic. The marketing team wanted to easily see the ROAS from all channels in one place and optimise based on data driven attribution. Having a media and agency independe

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