WINDSOR? ?AND? ?BETTY? ?BOSSI HOW? ?WINDSOR.AI? ?AMPLIFIES? ?AN? ?ICONIC? ?SWISS? ?BUSINESS'S MARKETING? ?EFFORTS BACKGROUND: Betty? ?Bossi? ?is? ?one? ?of? ?the? ?most? ?well-known brands? ?in? ?Switzerland.? ?For? ?over? ?sixty? ?years,? ?it has? ?been? ?publishing? ?countless? ?cookbooks, selling? ?branded? ?cooking? ?supplies? ?and? ?food, providing? ?? ?numerous? ?cooking? ?classes,? ?and offering? ?household-help? ?services.? ?It? ?is? ?a? ?market leader? ?in? ?Switzerland? ?in? ?those? ?goods? ?and services? ?categories.? ?A? ?significant? ?part? ?of? ?Betty Bossi? ?sales? ?occurs? ?through? ?online? ?channels. THEIR? ?FOCUS: Betty? ?Bossi? ?has? ?many? ?different? ?marketing channels.? ?These? ?include:? ?several? ?Google AdWords? ?campaigns,? ?such? ?as? ?B

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