SAE CREATIVE MEDIA INSTITUTE - AUSTRALIA HOW WINDSOR.AI AND eCLICKS HELPED REDUCE COST PER ENROLMENT BY 22% BACKGROUND SAE Institute is the world’s leading educator in creative media industries. Established in 1976, SAE consists of a global network of campuses in 23 countries around the world. In Australia, SAE provides courses to more than 2,700 students across 6 campuses in Brisbane, Byron Bay, Sydney, Melbourne, Adelaide, and Perth. SAE offers government accredited courses including certificates, diplomas, bachelor degrees, and postgraduate programs. CHALLENGE For SAE Australia, it was a challenge to understand customer journeys from first interaction with their brand until the actual enrolment of a student. Marketing investment decisions were made mo

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