How a Home Decor E-tailer Reduced Its Acquisition Cost by 50%
How a Home Decor E-tailer Reduced Its Acquisition Cost by 50%
2 PagesCASE STUDY: HOW A HOME DECOR E-TAILER REDUCED ITS ACQUISITION COST BY 50% 50% DECREASE IN CPA 4X INCREASE IN CONVERSION RATE INCREASE IN CTR 1.5X Results: Using Outbrain’s Custom Audiences feature, One Kings Lane was able to drive significant performance improvements through their content. Compared to previous campaigns not using Custom Audiences, this campaign reduced cost per acquisition by 50%, achieved a 4x increase in the conversion ra
