How Automation and Predictive Analytics Engage Customers Who Spend the Most Fishing & Boating e-Tailer Reels in Revenue with Recommendations Marine Deals Success at a Glance As New Zealand’s most popular e-commerce retailer for fishing, boating, and related gear, Marine Deals wanted to boost email engagement with greater personalisation, automation, and recommendations. Marine Deals expanded from a small business operated out of a garage into a full-scale e-commerce operation with its own warehouse. Initially, the business depended almost entirely on their email channel for connecting with their audience, but before Marine Deals could expand into web and mobile, they needed to master email engagement. Despite consistently gaining new customers during their early growth, Marine Dea

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