CASE STUDY In supporting the websites of five sports merchandise brands of its own and more than 600 partner sites globally, Fanatics’ cloud-based e-commerce platform handles billions of data points daily. Raj Tanneru, Director of Data Engineering at Fanatics, estimates they process an average of five terabytes of data every day, seven days a week. To maintain Fanatics’ competitive advantage, Tanneru and his team are constantly building and modifying data pipelines to better support: • Visitor-specific product rankings • Personalized email product recommendations • Site feature experimentation • Ad hoc queries • Business reporting Lowering the cost of data processing is a high priority at Fanatics. That’s why they turned to Qubole. Qubole is the open data lake company that provides

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