Leroy Merlin Reduces Cost Per Session by 45% and Reaches a New Qualified Audience with Outbrain
Leroy Merlin Reduces Cost Per Session by 45% and Reaches a New Qualified Audience with Outbrain
1 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. CASE STUDY Retail Vertical Qualified Traffic; Reduced Cost Per Session Carousel Smartad; Standard Smartad Objectives Products Leroy Merlin is a French company operating in the large-scale retail sector, specializing in DIY, construction, gardening and space decoration. The company serves over 28 million customers through 50 specialized stores in Italy. Leroy Merlin chose Outbrain as its native advertising partner, with the objective to reach a more qualified audience interested in its new Spring-Summer 2021 Garden series of outdoor furniture and accessories. Overview To achieve its goal, Leroy Merlin tested two different ad experiences as part of a hybrid
