Case Study

How a Global Retailer realized additional $26M of annual revenue by fixing online Customer Experience issues

How a Global Retailer realized additional $26M of annual revenue by fixing online Customer Experience issues

Pages 4 Pages

How a Global Retailer realized additional $26M of annual revenue by fixing online Customer Experience issues$14B 898 30 11 20 annual revenue BUSINESS CHALLENGE · The Retailer was aware Customers were experiencing struggles on its website but wasn’t able to measure the exact impact these issues had on the top line. · Items that were out of stock caused abandonments be again, the Retailer couldn't measure how often and couldn't take remedial actions. · The IT department couldn’t reproduce some of the errors and in some instances the Retailer was completely unaware of customer struggles. SOLUTION FIXING ALL HTTP ERROR 500 The Retailer knew Customers were experiencing HTTP Error 500 on the website, but didn’t know that all these errors were happening to Customers using a specific d

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