To Santa Fe, the world is a small—but hardly simple—place. The leading global mobility services company offers global, regional and local single-source solutions to both international businesses with expatriate employees as well as individuals across six continents, including Africa. With the once-overlooked market now transforming into an attractive business destination, Santa Fe is ramping up efforts to grow its presence so as to better serve international companies entering Africa and local companies expanding within the continent. But the journey is not without its challenges. To achieve the company’s ambitious sales and marketing growth targets, and to reach out to a geographically-dispersed audience in and beyond Africa, Ruth Lockwood, who became Business Development Di

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