How 4C Delivers ABM Strategies with Consistent Online and Offline Targeting CUSTOMER STORY THE CHALLENGE: With over a decade of experience in paid search and display advertising on the agency-side, VP of Account-Based Marketing (ABM), Joshua Dreller saw a fundamental shift in how B2B organizations were increasingly adopting account-based approaches to engage audiences from 2015 to 2018. As such, he was tasked with leading 4C’s ABM strategy in early 2018. With nearly $2 billion in spend flowing through their Scope platform – and a focus on large enterprise marketers – Josh had some visibility into the accounts that represented the most valuable customers and prospects. He now had to find a way to reach the individuals that worked across those brands to drive awareness and expan

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