A Fortune 100 technology company providing a portfolio of personal computing systems and printing solutions worked with Dun & Bradstreet to implement an account based marketing (ABM) program. They’re using data and buyer insights to engage with targeted mid-market and enterprise accounts at scale, personalizing content across diverse digital channels to deliver the right message and experience across the buyers’ journey. -83% Cost per engaged account +67% Ads being viewed by target accounts Demonstrated improvements to ROI * ( * client confidential) $58.5B FY18 Revenue Fortune 100 Company 55,000 Employees Operations in 170 CountriesCHALLENGE: Rising above the noise Digital interactions with buyers is critical. But B2B buyers are being bombarded with messages on digital channel

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