A Centralized Approach Drives Customer-Focused ABM Success INDUSTRY IT Services EMPLOYEES 50,000+ worldwide NET REVENUE (FY19), $20+ Billion Global enterprise information technology leader partners with Dun & Bradstreet to make the most of their programmatic ABM strategy PROGRAMMATIC ADVERTISING FOR ACCOUNT BASED MARKETING Programmatic advertising is unlocking new opportunities in Account Based Marketing (ABM) with the promise of targeting specific accounts, and specific personas within those accounts, with relevant ads throughout their buying journey. A multinational enterprise information technology company is using programmatic advertising to drive their ABM strategy, and they’re leveraging solutions from Dun & Bradstreet to strike with more accuracy – reaching the

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