How an Enterprise IT Company Accelerated Growth with ABM A Fortune 500 IT services company providing network solutions came to Dun & Bradstreet for the affinity and intent data, AI-driven predictive modeling, and personalized experiences to implement and measure a successful account-based marketing program. +25% Higher conversions on up-sell/cross-sell offers +20% Increase in customers signing up for trial offers +94% increase in engagement and 5X pipeline through digital channelsNEED: Better Targeting, Increased Personalization A nearly $1 billion Fortune 500 enterprise IT solutions company needed to evolve their marketing strategy and approach to reach their goal of becoming No. 1 in their space. In their two decades in business, inbound marketing had been their c

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