Who are HomeServe? HomeServe is one of the UK’s leading home assistance providers. Set up in 1993, over two million UK customers trust them when it comes to fixing, maintaining and looking after their home. For more than 21 years they have made customers’ lives easier by delivering a range of services, including plumbing, drainage, electrics, heating and much more, through a nationwide network of HomeServe approved engineers. Supporting their customers is central to what HomeServe do, which is why they knew just how important merging offline and online data is to the overall customer experience. A Client Journey: HomeServe & RedEye Delivering Successful Marketing Automation through Strategic Support Why RedEye? HomeServe was relatively new to the digital marketing field, having focus

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