Case Study
Allbeauty’s Email Income Increases By 44% In Their First Year Using RedEye Marketing Automation
www.redeye.com Red Eye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064 www.redeye.com ALLBEAUTY’S EM AIL INCO M E INCREASES B Y 44% IN THEIR FIRST YEAR USIN G RED EYE M ARKETIN G AU T O M A TION THE CH ALLEN GE THE SOLUTION To support allbeauty in their growth and help them ensure they’re communicating in the most relevant way possible to their different groups of customers, they used Contour, which allowed them to use their data in a much more sophisticated way. The RedEye team were on hand to provide support in getting the most out of their new Marketing Automation platform. This was put in place right from the outset with allbeauty and RedEye working together to develop personalised and targeted customer communication pr