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Sprinklr Modern Marketing Strategic Handbook

Sprinklr Modern Marketing Strategic Handbook

Sprinklr
Pages 36 Pages

This strategic handbook covers the evolution of modern marketing, emphasizing the importance of customer-centric, agile marketing. It introduces key changes such as the rise of social media, two-way content creation, and customer control. It highlights the need for real-time insights, AI-driven workflows, and coordinated global-local strategies to succeed in a rapidly shifting marketing landscape.

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