www.redeye.com RedEye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064 www.redeye.com THE CHALLENGE Customer retention is a key driver for many organisations, and as a partwork publisher especially so for Eaglemoss! Retention and upsell is critical to meeting all of their marketing objectives. When selecting RedEye Eaglemoss knew they required a fully integrated Customer Data Platform that enabled them to effectively use their rich data to easily scale their customer personalisation initiatives across all touch points to enhance the customer experience. Eaglemoss also wanted to have a better understanding of their customer’s behaviour and buying habits. Consumers who purchase collectables, by their nature, are likely to pu

Join for free to read