HELLO, ROI: ALOHA’S RECIPE FOR ENGAGEMENT & GROWTH ON INSTAGRAM CASE STUDY +Happy Go Healthy Say hello to plant-based protein bars and powder that actually taste good. It’s modern food brand ALOHA’s mission to create products that are clean, healthy, organic, and sustainable—the best part? They’re thoroughly enjoyable, too. On Instagram, ALOHA’s content provides real-life inspiration for not only clean eating, but also healthy living by emphasizing the importance of slowing down, thoughtful experiences, and eating real, better food to promote well-being and happiness. Sensory Saturation As an up-and-coming food brand, it can be challenging to stand out in such a saturated space. Everywhere you look on social there are drippy ice cream shots and mouthwatering tablescapes to

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