Case Study

RECIPE

RECIPE

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COOKING & BRANDLIVE A GREA T RECIPE The feedback to the event was overwhelmingly positive. Fans from all around the country were able to share their own tips with other viewers and Catherine in a collaborative setting. Results from Brandlive Crock-Pot Cuisine Launch For the first time ever, Crock-Pot released a series of food products to complement their existing product line of slow-cookers. The ready-made meals are targeted to appeal to busy parents, working professionals, and students who don’t have time to prepare elaborate recipes but want the quality of a home-cooked meal. Using Brandlive, Crock-Pot launched the product and garnered mass appeal and interest for their target market - those who don’t want to eat unhealthy fast food meals but want something conveniently prepa

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