SUMMARY It is important to understand the exponential value that advertising solutions on Healthgrades bring to clients beyond what they see from organic listings on healthgrades.com alone. To provide maximum value to clients, we continually gauge the effectiveness of our partner programs through case studies such as these. A Northeastern hospital client in an urban environment performed an A/B test to determine the effectiveness of advertising on Healthgrades. They changed the standard physician profiles that appear during search to partner profiles with prominent branding, and then back again. Results were worth noting: the physicians partnered through the Healthgrades program saw an average of 60% more existing patients retained and 150% more new patient.

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