Case Study

Fountain gives Deliveroo an advantage in a competitive delivery market

Fountain gives Deliveroo an advantage in a competitive delivery market

Pages 4 Pages

Deliveroo, established in 2013, has rapidly grown into a global food delivery giant, operating in 12 countries and backed by $860 million in funding. With 30,000 riders worldwide, notably in the UK, it competes fiercely in major cities like London and Paris. Tom Morrison, Head of Supply Operations, credits Fountain for streamlining rider recruitment, processing up to 10,000 applicants weekly. Previously, onboarding took weeks; now, it's completed in a day, enhancing rider engagement and meeting demand efficiently. Automatic processes replace manual tasks, expediting applications and background checks.

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