GuideWell Connect, a healthcare-focused consumer engagement company, sought to scale its marketing capabilities for insurers and providers nationwide. Existing infrastructure limitations hindered multi-channel campaign execution, client onboarding, and renewal efforts. By implementing the Redpoint CDP, GuideWell Connect centralized data, interactions, and orchestration, enabling seamless omnichannel engagement across the customer lifecycle. The solution reduced onboarding costs by 60%, marketing operations costs by 25%, and supported 600 multi-channel programs, ensuring scalable, personalized, and effective member engagement.

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