A nonprofit Catholic healthcare system sought to enhance patient experiences by addressing data fragmentation and personalization challenges. It implemented Redpoint’s CDP on the Snowflake Marketing Data Cloud to create unified patient profiles, improve data quality, and enable real-time, personalized communication. This transformation streamlined omnichannel marketing, improved patient engagement, and optimized marketing spend. With automated data ingestion, advanced segmentation, and identity resolution, the organization now delivers tailored healthcare experiences, aligns marketing efforts with patient needs, and achieves better outcomes while ensuring regulatory compliance and scalability.

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