A top-rated healthcare payer sought to control costs through personalized, proactive member engagement but faced challenges with fragmented data, slow audience building, and a complex MarTech stack. By implementing Redpoint’s technology, it centralized member data, automated segmentation, and optimized omnichannel engagement. The transformation enabled real-time interactions, predictive recommendations, and seamless campaign orchestration. As a result, the payer reduced audience-building time by 80%, streamlined 300+ campaigns, improved marketing efficiency, and enhanced member activation, leading to better health outcomes and lower medical costs.

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