Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Vishal Subharwal | EVP, Ecommerce & Digital Marketing, HDFC Life Challenge • As India began experiencing job losses due to the pandemic, it became a challenge to validate leads from display network advertising —interest may not signal the financial confidence to purchase insurance products Headquarters: Mumbai, India | No. of Employees: 10,000+ | Industry: Insurance HDFC Life grows qualified leads by 175% on LinkedIn Solution HDFC Life’s performance marketing team developed a full-funnel strategy that built on its Branding team’s organic efforts: 1. Used audience retargeting to nurture those who were engaging with top-of-funnel content 2. Used paid media to drive traffic to its website

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