HDFC Home Loans used Google's Business Messages to engage with prospective customers searching for "home loans" on Google. Over time, this integration handled more than 300,000 customer questions, providing instant access to product information and driving high-quality lead generation. This approach resulted in over 12,000 leads. HDFC, a leader in housing finance in India, has helped over 9 million people purchase homes since its founding in 1977. This strategy helped enhance customer engagement and improve lead conversion for the company.

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