Farris MD CASE STUDY Farris MD is a cosmetic plastic surgery practice located in Dallas, Texas. When they reached out to Omnitail, they were already a successful practice in the area, but wanted to see how paid search ads could improve their program and help with lead generation. BACKGROUND Farris MD Grows Leads with Omnitail Competing Locall y Local business is integral to Farris MD’s customer base. We needed to figure out how to accurately target customers who lived close enough to consider going to Farris MD and not a different practice. How could we stand out locally and stay ahead of the competition? How could we incorporate this into our campaign build? Dealing with Long Sales Cycle Farris MD’s sales cycle is a fairly long process due to the nature of their services. B

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