kibocommerce.com info@kibocommerce.com CASE STUDY WOLSELEY SEES 100% RPS LIFT AFTER SERVING UNIQUE HOMEPAGE EXPERIENCES TO B2B BUYERS With Kibo Personalization, Leading Plumbing and Heating Distributor, Wolseley Moves Beyond Generic Homepage With Real-Time, Persona-Driven Experiences OVERVIEW Armed with a rich heritage that dates back to the 19th century, Wolseley has long served as the partner of choice for trade professionals. As a market-leading heating, cooling, and plumbing supplier in the UK, over 100,000 trade professionals count on Wolseley for key plumbing and heating projects every year. Having recently combined specialized websites into a single branded online presence, Wolseley selected Kibo Personalization to help implement personalized experiences that pulled

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