HALF A CENTURY OF PIONEERING FASHION: MASTERING THE ART OF REINVENTION THROUGH INFLUENCER MARKETING
HALF A CENTURY OF PIONEERING FASHION: MASTERING THE ART OF REINVENTION THROUGH INFLUENCER MARKETING
6 PagesTHE REFERENCE FOR YOUR COLLABORATIONS CASE STUDIES SUD EXPRESS DATA DRIVEN INFLUENCER MARKETING www.hivency.com2 HIVENCY x SUD EXPRESS THE NEW CHALLENGES OF DIGITAL TECHNOLOGY © Hivency 2019 The digital revolution has completely changed consumer behavior and buying habits. Consumers now interact with brands directly (give their opinions, make suggestions) and expect 1-on-1 interactions. Buyers are constantly looking for the right price/quality ratio and are more susceptible to recommendations for purchasing decisions. Product and service discovery is more than ever happening through consumers themselves sharing information to their connections. All these developments hand power over to consumers and force brands to rethink the way they communicate with their customers. As a res
