How to ensure the presence of y our br and internationally thanks to micro-influence: success story of PhotoSì Hivency x Photosì | Case Study - How to ensure the presence of your brand internationally thanks to micro-influence | ©CONTEXT 1. Micro-influencers, the always-on content creators 2. One strategy adapted to a multimarket environment 3. Successful campaigns simultaneously in multiple countries 4. Top success factors when launching international micro-influencer campaigns CONCLUSION INDEX 2Targeting mostly women between 18 and 45 years old, mothers and young girls, collaborating with influencers showed up to be the best way to address these potential customers. In fact, they represent the most active target on Instagram, so connecting with them through this

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