THE REFERENCE FOR YOUR COLLABORATIONS CASE STUDIES www.hivency.com SCRUNCHIE IS BACK THE HEART OF THE WEB INFLUENCE2 HIVENCY x SCRUNCHIE IS BACK MICRO INFLUENCE AS A STRATEGY © Hivency 2019 www.hivency.com Micro influencer marketing is a powerful communication vehicle for brands to promote their products and services on social networks. When a micro-influencer shares his or her point of view on a product or service to their follower communities, the impact is consequential. Since micro influencers, as opposed to macro influencers, are highly engaged with their communities, they are perceived as authentic and accessible. Their recommendations hold much more weight and have the power to drive followers to act. As a result, their engagement rates are higher than that of "star" profil

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