Consumer-centric focus supports Condé Nast’s global vision A new, global strategy for Condé Nast called on the business to move forward with a consistent way of viewing their audience across brands and regions. Condé Nast is connecting teams to support this global vision based on a holistic strategy that brings data, analytics and insight together from around the world. A key part of the strategy necessitates fast, agile access to Condé Nast’s global audience. The company’s recently launched — and still growing — insight communities are comprised of 70,000+ audience members who’ve opted in to give feedback on an ongoing basis. By layering the preference attitudinal data from these brand communities on top of its wealth of existing audience data, Condé Nast can uncover new insights

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