Hey batter, batter, batter! Swing batter! He can’t hit, he can’t hit, he can’t hit, SWING batter!” Sales is a contact sport. How one company hit a home run with ZoomInfo. The Challenge Change – it’s something the sports industry knows all too well. From ownership to the team roster to the location, consistency is not the name of the game. Such was the case for the Miami Marlins, which in 2018 went through similar transformations: With new leadership came a renewed focus on the B2B market. “When we took over, we didn’t have much of a B2B presence. It was past time to change that by re-engaging with business and expanding our prospecting efforts to target the right enterprise accounts. More memberships, group packages, suites, tickets – you name it – we knew B2B could be huge f

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