Great Place to Work®, a leader in workplace certification, used Openprise to transform its lead routing and qualification processes. Facing challenges with inconsistent web forms, manual lead processing, and unqualified inquiries, the company automated data normalization, lead-to-account matching, and segmentation. Openprise enabled faster response times, reducing lead-received-to-contact time from five hours to under one hour, while increasing close rates by up to 10% and win rates by 38%. Automating these processes also freed employees for strategic roles, laying the foundation for advanced segmentation and targeted outreach at scale.

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