Openprise provides granular campaign reporting and advanced attribution modeling while supporting Clari’s long-term vision for data-driven decisions
Openprise provides granular campaign reporting and advanced attribution modeling while supporting Clari’s long-term vision for data-driven decisions
2 PagesClari, a revenue collaboration software provider, leveraged Openprise to enhance data quality, automate campaign reporting, and build advanced attribution models. Facing unreliable integrations and data syncing issues, Clari replaced rigid point solutions with Openprise, improving marketing attribution, targeting, and campaign efficiency. Openprise automated UTM tracking, deduplication, and lead routing, saving Clari hundreds of thousands of dollars while enabling scalable, data-driven decision-making. With Openprise's flexibility, Clari continues to expand automation into post-sale interactions and broader RevOps initiatives, unlocking new insights and maximizing ROI.
